Chapter 2: Theory of Consumer Behaviour
Economics • Class 12 • Class 12 Microeconomics
2
Theory of Consumer Behaviour
Saved in DatabaseEconomics • Class 12 • Class 12 Microeconomics
Prelims High-Yield Explanations & Traps
- the quantity of bananas and x
- the quantity of mangoes
- concepts by using simple diagrams
- measures of utility
- that equation (2
- that the slope of the new budget line is the same as the slope of the
- ‘a change’
- that the vertical intercept of the new budget line is the same as the
- that any point on the budget
- is that the indifference
- and this relation is called
- total utility derived from consuming n units of a commodity x
- the n th unit of the commodity Total utility and marginal utility can also be related in the following way
- that TU derived from consuming n units of bananas is the sum total of marginal utility of first banana (MU 1 ), marginal utility of second banana (MU 2 ), and so on, till the marginal utility of the n th unit
- that MRS equals only the magnitude of the expression /YX∆∆
- MRS=3
- that in order to have more of bananas, the consumer has to forego some mangoes
- the consumer has to pay p 1 rupees per kilograms of banana that she wants to buy
- follows: f(0) = 10; f(1) = 15; f(2) = 18 and f(3) = 20
- follows: f(0) = 100; f(10) = 90; f(15) = 70 and f(20) = 40
Essential Definitions & Formulas
- What
- utility? Utility of a commodity is its want-satisfying capacity.
- Utility
- subjective.
- TU n
- total utility derived from consuming n units of a commodity x.
- MU n This simply means that TU derived from consuming n units of bananas
- the sum total of marginal utility of first banana (MU 1 ), marginal utility of second banana (MU 2 ), and so on, till the marginal utility of the n th unit.
- The same
- also shown in the table and graph.
- The rate of change in total utility due to change in quantity of commodity consumed
- a measure of marginal utility.
- What is demand and what
- demand curve? The quantity of a commodity that a consumer is willing to buy and is able to afford, given prices of goods and income of the consumer, is called demand for that commodity.
- Demand curve is a graphic presentation of various quantities of a commodity that a consumer
- willing to buy at different prices of the same commodity, while holding constant prices of other related commodities and income of the consumer.
- Quantity is measured along the horizontal axis and price
- measured along the vertical axis.
- Ordinal Utility Analysis Cardinal utility analysis
- simple to understand, but suffers from a major drawback in the form of quantification of utility in numbers.
- The consumer
- said to be indifferent on the different bundles because each point of the bundles give the consumer equal utility.
- Such a curve joining all points representing bundles among which the consumer is indifferent
- called an indifference curve.
- It
- clear that when a consumer gets one more banana, he has to forego some mangoes, so that her total utility level remains the same and she remains on the same indifference curve.
- MRS
- simply the rate at which the consumer will substitute bananas for mangoes, so that her total utility remains constant.
- This tendency for the MRS to fall with increase in quantity of bananas
- known as Law of Diminishing Marginal Rate of Substitution.
- This
- the most common shape of an indifference curve.
- An increase in the amount of bananas along the indifference curve
- associated with a decrease in the amount of mangoes.
- This
- called an indifference map of the consumer.
- Indifference curve depicting two commodities which are perfect substitutes
- a straight line.
- As long as marginal utility of a commodity
- positive, an individual will always prefer more of that commodity, as more of the commodity will increase the level of satisfaction.